Hiring Cristiano Ronaldo, the iconic football sensation, commanded a substantial fee from a Saudi Arabian firm well before his noteworthy transfer to Al Nassr. Currently positioned as the highest-paid player globally with an astonishing £173 million annual contract, Ronaldo’s impact extends beyond the field, transforming him into a marketing powerhouse and ushering in a new era of football fandom in the Middle East.
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Notably, Ronaldo’s on-field prowess with Al Nassr is remarkable, boasting an impressive record of 20 goals in just 18 Saudi Pro League games, a feat made even more remarkable as he approaches his 39th birthday next month.
Hiring Cristiano Ronaldo
Breaking down Ronaldo’s colossal salary, it translates to a staggering £514,000 per day and an astonishing £21,400 per hour. However, it’s intriguing to note that the rates for acquiring his services were considerably lower in 2017.
The revelatory insights from the Football Leaks book by Der Spiegel journalists Rafael Buschmann and Michael Wulzinger shed light on the cost associated with hiring one of the world’s most renowned personalities. According to the book, Saudi telecoms company Mobily entered into a deal with Ronaldo’s Irish image rights company, Multisports & Image Management.
This deal encompassed four-and-a-half hours of Ronaldo’s time, comprising a photo-shoot, five signed shirts, and two promotions across his social media platforms, where he commands an estimated £1.6 million per sponsored post. The usage of images was confined to regional advertising, limited to the Middle East and North Africa.
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For these services, Ronaldo and his representatives billed Mobily an astounding £920,000, showcasing the immense value associated with his global brand. Upon relocating to Riyadh, Ronaldo and his entourage, including family, friends, and security, chose the opulent Four Seasons hotel, occupying 17 rooms at a monthly cost of £250,000.
Recent reports suggest a shift in Ronaldo’s residence to an exclusive compound, marked by heightened security and convenient access to various amenities. As he continues to make waves in the Middle East, the allure of Cristiano Ronaldo transcends football, cementing his status as a global icon.