In a testament to the perpetual rivalry between football legends Cristiano Ronaldo and Lionel Messi, the Portuguese maestro recently revealed his substantial investment of $40 million in the UFL, a forthcoming free-to-play soccer video game. This strategic move positions the UFL to go head-to-head with eFootball, a competing gaming platform that recently enlisted Messi as its ambassador.
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Ronaldo expressed his enthusiasm for joining a gaming venture that prioritizes a “fair, skill-first approach for gamers created by gamers.” According to reports from goal.com, he sees the UFL project as having the potential to redefine football gaming and emerge as a pioneer in the industry.
Here we go!
— UFL (@UFLgame) December 12, 2023
⠀@Cristiano joins UFL as an investor!
⠀
We’re excited to work together on UFL and create a fair, skill-first game for football fans worldwide 🤝 pic.twitter.com/CyaEjIu2vu
Cristiano Ronaldo Investment
This investment not only signifies Ronaldo’s foray into the gaming world but also sets the stage for a spirited competition with EA Sports FC, a major player in the global video game market. By backing the UFL, Ronaldo aims to contribute to the gaming landscape by endorsing a platform that offers free access without any mandatory payments or subscription fees.
The UFL’s unique selling proposition lies in its commitment to providing an inclusive gaming experience, accessible to a wide audience without financial barriers. While no specific release date has been disclosed, anticipation surrounds the game’s imminent launch on popular gaming consoles such as PlayStation and Xbox.
This move echoes a trend in the gaming industry, where prominent footballers align themselves with video game franchises. In a similar vein, Messi recently made headlines by becoming the ambassador for eFootball 2024, amplifying the competition not only on the football field but also in the virtual gaming arena.
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As Ronaldo invests significantly in the UFL, the stage is set for a showdown between two football titans, both on the pitch and in the gaming realm. With the UFL poised to disrupt the status quo of football gaming, enthusiasts can anticipate an exciting era of competition and innovation in the gaming industry.